Captain Risky is a lovable daredevil character who designs his life around risk and can't work out why Budget Direct won't insure him. This new campaign, created by 303Lowe, Sydney features Captain Risky engaging in the high-risk activities that Budget Direct will not insure. The aim of the campaign is to highlight how Budget Direct can provide Australians with award winning, lower insurance premiums because they are smart about the people they insure.
Credits:
Agency: 303 Lowe
Creative Director: Richard Morgan
Production Company: Good Oil
Agency Producer: Amanda Cain